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Stadium Cheddar: How Sports Embraces Cheese Sponsorships

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Stadium Cheddar: How Sports Embraces Cheese Sponsorships - Forbes

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The city of Plymouth, Wisconsin, home of Sargento, is alone responsible for 14% of all cheese distributed in the country.“It is no surprise,” the spokesperson says, “that cheese is such a star when it comes to dining and that includes the stadium experience.

Throughout the year, Sargento has additional activations, such as fans receiving “Chantlers”—cheese antlers—at a Bucks game on a national cheese day and a Swissconsin Night on National Swiss Cheese Day that featured a cheese curd chili dog on the menu.

Sargento kicked off the sponsorship with a philanthropic component, donating to hunger relief in the state—Sargento has now donated $1.9 million as part of the program with the Packers—so as Sargento became the official cheese of the Milwaukee Brewers in 2013 and the the Milwaukee Bucks in 2018, each partnership featured another philanthropic element.


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Article Details

Author / Journalist: Tim Newcomb, Contributor

Category: BusinessFinance

Markets:

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Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2025-05-02 @ 10:17:05 (2 days ago)

News Timezone: GMT -5:00

News Source URL: forbes.com

Language: English

Article Length: 1524 words

Reading Time: 9 minutes read

Sentences: 44 lines

Sentence Length: 35 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © Forbes

News ID: 28322004

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Official Website: forbes.com

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News Last Updated: 12 hours ago

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